About

It all began in 2018 while studying abroad in Italy. Every morning before class became an opportunity to create something new. I fell in love with styling headwraps, experimenting with different ways to tie them, and building each look around vintage-inspired accessories, oversized sunglasses, and my signature bold red lip. Fashion wasn't about following trends - it was about telling a story and expressing personality.

This journey wouldn't even begin without my dad.

At 82 years young, he's our Creative Director, my mentor, my right-hand man, and the creative visionary behind every collection. His dream was always to become a designer. At just 14 years old, he taught himself to sew, a skill that led him to work with luxurious textiles throughout his career. Decades later, we're finally living that dream together.

Born & raised in Los Angeles with Salvadoran roots and a seasoned world-traveller, I'm a proud Latina who identifies herself as a Global Citizen. RITMO BEAUTY is an extension of who I am and what I love, inspired by music; the heartbeat of this brand is rhythm. Music has always shaped the way I see the world. It sets the mood, sparks creativity, and reminds me that style, like an electrifying song, has the power to transport you somewhere else.